SDN – Embedding design thinking in business – and making money…

Ask a designer what their toughest challenge is and many will say it is being asked by clients to justify a business case or return on financial investment in design before anything has been designed.
But through service design a quiet revolution may be at work; more businesses are beginning to invite designers in who can guarantee return on investment and some companies are embedding designers into their organisations, in some cases even at board level.
Read the articel.

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